They Defined a Use Case for a New Audience Drift’s
Posted: Thu Feb 13, 2025 10:02 am
People loved that idea, and it wasn’t really something many sales and marketing teams were doing at the time. “This was our light bulb moment,” Dave told us. “We realized we needed to go deep on marketing and sales.” decision to target sales and marketing departments led to a dilemma.
At the time, everyone in the chat technology market was focused saudi arabia cell phone number list on support teams, which they believed chat was best suited for. Marketing and sales had not shown an interest in chat technology because, as Dave eplained it, chat didn’t scale. “No sales rep wanted to deal with a hundred support questions … they want to deal with dollars and booking meetings.
” Chat led to a Pandora’s bo of questions: does the product have this integration, does it have this feature, etc. That’s when Drift had its second light bulb moment: a chatbot can filter out that noise. Bots could answer many of the simple questions and could be programmed to hand a website visitor to a support or sales rep at strategic moments in the conversation.
At the time, everyone in the chat technology market was focused saudi arabia cell phone number list on support teams, which they believed chat was best suited for. Marketing and sales had not shown an interest in chat technology because, as Dave eplained it, chat didn’t scale. “No sales rep wanted to deal with a hundred support questions … they want to deal with dollars and booking meetings.
” Chat led to a Pandora’s bo of questions: does the product have this integration, does it have this feature, etc. That’s when Drift had its second light bulb moment: a chatbot can filter out that noise. Bots could answer many of the simple questions and could be programmed to hand a website visitor to a support or sales rep at strategic moments in the conversation.