For business-to-business (B2B) companies

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Generation Opportunities with Leadfeeder and GA 04 September 2020 by Andy Culligan 9 min read content audit header Table of contents What is a B2B content audit? How to perform a B2B content audit How a B2B marketing agency identified lead generation opportunities with Leadfeeder and Analytics Major takeaways from this data analysis Share Analytics can offer all sorts of crucial information about your web traffic: How people find you.


What content is popular. Whether you’re getting more traffic than new zealand cell phone number list last year. You know all of this. You have your go-to Analytics glossary in one hand and a strong cup of whiskey coffee in the other. Though it is a magical beverage, it can’t miraculously fi the major downside of Analytics — it doesn’t tell you who visited your site.


content audit analytics And this who detail is etremely important. , especially those operating under an account-based marketing strategy, it’s borderline essential. Who visits your website tells you whether you’re attracting quality traffic to your site. Now, the question is, how do you define “quality traffic”? And, how do you identify who is visiting your website in an effort to understand who you should be targeting? You conduct a B2B content audit — with a twist.