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Effective Call to Action - How to Create the Ideal Button
Digital design should aim to make the call to action as visible as possible, graphically consistent across pages so that the buttons are easily identifiable.

Call to action buttons are boxes with text inside that employment data illustrates their function and the result that the visitor will get as soon as he or she responds to the call to action. They are a combination of graphics and text studied on the needs of readability, use of the web page and results of tests performed on samples of the public compatible with our user personas to obtain appreciable data on usability. In a few moments, the visitor must understand the nature of the button, the benefit that is expected of him or her and how to act to obtain it.

An effective call to action must contain a clear and pleasant-to-read message like this:

Buy now : a very direct invitation to buy, mainly suitable for e-commerce and for those who already have an idea of the product and do not need further information before proceeding with the purchase
Request more information : an invitation to learn more about the features of the solutions presented. Suitable for those pages aimed at encouraging the reader to continue in order to "skim" the less interested visitors from the motivated ones.
Sign up now : an invitation to register for the company newsletter to receive periodic updates in exchange for a product demo or other benefits
Other visual content (such as infographics, explanatory diagrams, videos) can be inserted within the page to encourage the message conveyed by the call to action .