Newsletters are a great way to keep your customers updated about your brand on a regular basis.
However, before you decide to set up a newsletter email, you first need to determine what your goals are. Do you want to increase social shares? Or do you want to strengthen your brand image by nurturing existing customers? This will determine what kind of content should go into your newsletter.
Why choose
While not for everyone, newsletters have some very compelling advantages:
By establishing regular communication with your subscribers, they will start recognizing your brand and associating it with something reliable and trustworthy.
You can leverage and promote existing content. By summarizing the most popular posts from the week or highlighting a recent announcement, you can avoid creating new content while also driving people to your site.
While not as simple as an automated welcome message, newsletters generally aren’t too time-consuming , especially if you’re not coming up with new copy for every issue.
shortcoming
rather than attract new customers, as your newsletter will only be sent to subscribers. The downside is that there are fewer things to remember.
Depending on how professional you want your email to look, you may need to hire the help of a designer or copywriter, which vk database can increase costs and time.
4. Digest emails
This is essentially a smaller, “digest” version of a newsletter. Depending on what you want your digests to contain, you can automate and schedule them to be sent out regularly. A perfect example would be putting together a notification list for every new post you publish, then sending it out once a week to your email list. Some blogging platforms even allow your subscribers to set their own preferences, such as how often they receive a digest.
Why choose
This requires very little input from you other than setting it up in the first place.
They’re easier to scan than newsletters , which means some subscribers will prefer them. If they see something that catches their eye, they’ll click through.
shortcoming
While they’re quick and easy, digest emails are also very impersonal . There’s no real input from the sender, which means no real brand reinforcement or engagement occurs.