Understanding the intersection of website visitor tracking
Posted: Thu Feb 13, 2025 9:18 am
Now for the big question: “How does GDPR affect my company’s ability to identify and track website visits?” and GDPR compliance. The entire GDPR document is massive, so our goal is to break down the legalese into language we can all understand and focus on the aspects important to this specific sphere of website analytics and visitor identification.
Personal data, personal privacy, and consent are all integral japan cell phone number list concepts for understanding GDPR and compliance. Personal data and privacy There are more than 600 mentions of personal data in the full GDPR legislation document. For the purposes of this post, we’re going to focus on personal data as it relates to identifying and tracking companies that visit your B2B website.
Article 4.1 of the GDPR outlines numerous identifiers that are considered aspects of personal data, including: Website visitor identification tools such as Leadfeeder identify the companies visiting your B2B website, so the GDPR concern about singling out individuals is negated. Key to GDPR compliance: GDPR focuses on personal privacy. Tools like Leadfeeder identify companies visiting your website and track business-related data, not individual information.
Personal data, personal privacy, and consent are all integral japan cell phone number list concepts for understanding GDPR and compliance. Personal data and privacy There are more than 600 mentions of personal data in the full GDPR legislation document. For the purposes of this post, we’re going to focus on personal data as it relates to identifying and tracking companies that visit your B2B website.
Article 4.1 of the GDPR outlines numerous identifiers that are considered aspects of personal data, including: Website visitor identification tools such as Leadfeeder identify the companies visiting your B2B website, so the GDPR concern about singling out individuals is negated. Key to GDPR compliance: GDPR focuses on personal privacy. Tools like Leadfeeder identify companies visiting your website and track business-related data, not individual information.