Why Email Marketing Is Crucial to the Cannabis Industry and How to Use It to Profit
Posted: Thu Feb 13, 2025 9:02 am
According to research from Litmus, for every $1 spent on email marketing, businesses receive a $42 return. Separate research from Campaign Monitor found that for every $1 spent on email marketing, businesses receive a $44 return. Email marketing efforts and businesses working in or related to the cannabis industry should take note.
Email marketing offers significant opportunities when many traditional and digital marketing strategies, including direct mail, print advertising, Facebook ads, Google AdWords, and social media marketing, are out of scope or severely restricted for cannabis and cannabis-related businesses.
By the way, McKinsey found that email marketing is 40 times more effective at acquiring new customers than Facebook and Twitter combined.
This is great news for businesses in or working with the cannabis industry. You just need to know how to use email marketing effectively to generate sales and profits.
Key Components of Successful Email Marketing for Cannabis and Cannabis-Related Businesses
Power supply is on your list.
When you can connect with a highly targeted audience through email that might be interested in what you have to offer, and send them highly relevant messages that solve their problems and address their pain points, you’re likely to convert them to paying office 365 database customers in a flash.
Given the strict advertising and marketing regulations placed on businesses operating in or around the cannabis industry, having a way to connect directly with your target audience is like tapping into a gold mine.
You can’t advertise on social media sites or through paid search ads, but you can use email marketing to get your brand and message in front of your target audience, provided the people you want to send the message to are high.
In addition to making a great list, you also need to use the right email marketing tool — one that’s built with the unique differences of the cannabis industry in mind and evolves with it.
Email deliverability rates are different for every email marketing software provider, and they vary even more for messages related to the cannabis industry. Some email marketing software providers don’t allow businesses to send cannabis-related messages at all!
It doesn’t matter how good your list is if your emails aren’t reaching the recipients. So make sure you’re using the right tools (emails sent from the MediumAxis database have a 33% higher open rate than emails sent through other tools) and make sure you’re not making any of these 10 common email delivery mistakes.
Email marketing offers significant opportunities when many traditional and digital marketing strategies, including direct mail, print advertising, Facebook ads, Google AdWords, and social media marketing, are out of scope or severely restricted for cannabis and cannabis-related businesses.
By the way, McKinsey found that email marketing is 40 times more effective at acquiring new customers than Facebook and Twitter combined.
This is great news for businesses in or working with the cannabis industry. You just need to know how to use email marketing effectively to generate sales and profits.
Key Components of Successful Email Marketing for Cannabis and Cannabis-Related Businesses
Power supply is on your list.
When you can connect with a highly targeted audience through email that might be interested in what you have to offer, and send them highly relevant messages that solve their problems and address their pain points, you’re likely to convert them to paying office 365 database customers in a flash.
Given the strict advertising and marketing regulations placed on businesses operating in or around the cannabis industry, having a way to connect directly with your target audience is like tapping into a gold mine.
You can’t advertise on social media sites or through paid search ads, but you can use email marketing to get your brand and message in front of your target audience, provided the people you want to send the message to are high.
In addition to making a great list, you also need to use the right email marketing tool — one that’s built with the unique differences of the cannabis industry in mind and evolves with it.
Email deliverability rates are different for every email marketing software provider, and they vary even more for messages related to the cannabis industry. Some email marketing software providers don’t allow businesses to send cannabis-related messages at all!
It doesn’t matter how good your list is if your emails aren’t reaching the recipients. So make sure you’re using the right tools (emails sent from the MediumAxis database have a 33% higher open rate than emails sent through other tools) and make sure you’re not making any of these 10 common email delivery mistakes.