Are you laser-focused on Instagram influencer marketing? What about TikTok and YouTube?
Posted: Thu Feb 13, 2025 8:39 am
Social media
No surprises here! Consider browsing your “Following” list or likewise your own dentist data followers for potential partnerships. Influencers that regularly tag your brand or engage with your content could be a good fit.
Search
As noted earlier, many influencer media kits are hosted on portfolio websites. You can use search operators to find creators in specific niches. For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”).
Influencer platform
For brands looking to work with influencers long-term, a dedicated platform makes sense. There are a variety of influencer marketing tools out there including CRMs and discovery platforms like Sprout Social Influencer Marketing (formerly Tagger).
What should be included in an influencer media kit?
Again, influencer media kits come in all shapes and sizes. Not all of them contain the exact same information or follow a specific format. That said, the most comprehensive kits do share many of the same details. Below is a brief breakdown of what to look for when auditing an influencer media kit.
A short bio
Most influencers will kick things off with a brief introduction to themselves and their content. Think of this almost as a sort of cover letter. This first impression can give you a sense of the influencers’ vibe, tone and areas of expertise.
No surprises here! Consider browsing your “Following” list or likewise your own dentist data followers for potential partnerships. Influencers that regularly tag your brand or engage with your content could be a good fit.
Search
As noted earlier, many influencer media kits are hosted on portfolio websites. You can use search operators to find creators in specific niches. For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”).
Influencer platform
For brands looking to work with influencers long-term, a dedicated platform makes sense. There are a variety of influencer marketing tools out there including CRMs and discovery platforms like Sprout Social Influencer Marketing (formerly Tagger).
What should be included in an influencer media kit?
Again, influencer media kits come in all shapes and sizes. Not all of them contain the exact same information or follow a specific format. That said, the most comprehensive kits do share many of the same details. Below is a brief breakdown of what to look for when auditing an influencer media kit.
A short bio
Most influencers will kick things off with a brief introduction to themselves and their content. Think of this almost as a sort of cover letter. This first impression can give you a sense of the influencers’ vibe, tone and areas of expertise.