Google 2024: The most surprising launches of the year
Posted: Mon Dec 23, 2024 4:48 am
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By Cyberclick
Google Ads has shared a roundup of the most notable advancements for 2024 , designed to empower advertisers in a world where artificial intelligence (AI) and data are key to success. These updates make it easier to connect with relevant audiences and offer innovative tools that optimize campaigns, improve performance measurement, and simplify the creation of creative content.
Below, we explore this Google Ads 2024 recap and how these new features can help you achieve your marketing goals .
Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully run advertising campaigns on Google (updated edition for 2024).
Google 2024 the most surprising launches of the year
1. Build a solid foundation for success
A fundamental pillar for any marketing hr directors mailing list trategy is having reliable data and tools that allow it to be managed safely and effectively.
1.1. AI-enhanced measurement
This year, Google has implemented solutions that strengthen the foundation of advertising strategies:
Google 2024 the most surprising launches of the year
Google Ads Data Manager : Simplify data management in a single dashboard and integrate third-party platforms for more complete and efficient control.
Confidential matching : Protects privacy by matching customer data with Google data using confidential computing technology, enabling more secure and effective segmentations.
Tag Diagnostics Tool – A tool designed to check the health of your tracking tags, troubleshoot issues directly from Google Ads, Analytics, or Tag Manager, and improve campaign measurement.
Enhanced Consent Management – Includes new parameters for the Consent Mode API, plus simplified settings for consent banners, ensuring regulatory compliance.
These solutions not only help advertisers adapt to a changing environment, but also reinforce confidence in the data used for decision-making.
Look for
There are no suggestions because the search field is empty.
By Cyberclick
Google Ads has shared a roundup of the most notable advancements for 2024 , designed to empower advertisers in a world where artificial intelligence (AI) and data are key to success. These updates make it easier to connect with relevant audiences and offer innovative tools that optimize campaigns, improve performance measurement, and simplify the creation of creative content.
Below, we explore this Google Ads 2024 recap and how these new features can help you achieve your marketing goals .
Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully run advertising campaigns on Google (updated edition for 2024).
Google 2024 the most surprising launches of the year
1. Build a solid foundation for success
A fundamental pillar for any marketing hr directors mailing list trategy is having reliable data and tools that allow it to be managed safely and effectively.
1.1. AI-enhanced measurement
This year, Google has implemented solutions that strengthen the foundation of advertising strategies:
Google 2024 the most surprising launches of the year
Google Ads Data Manager : Simplify data management in a single dashboard and integrate third-party platforms for more complete and efficient control.
Confidential matching : Protects privacy by matching customer data with Google data using confidential computing technology, enabling more secure and effective segmentations.
Tag Diagnostics Tool – A tool designed to check the health of your tracking tags, troubleshoot issues directly from Google Ads, Analytics, or Tag Manager, and improve campaign measurement.
Enhanced Consent Management – Includes new parameters for the Consent Mode API, plus simplified settings for consent banners, ensuring regulatory compliance.
These solutions not only help advertisers adapt to a changing environment, but also reinforce confidence in the data used for decision-making.