Gif of composing a Facebook post on Sendible

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12. Talkwalker
The importance of Facebook listening can’t be overstated. That said, the low use of hashtags and nature of search on the platform can make mention monitoring a challenge

That’s where tools like Talkwalker come into play. It’s a social media listening tool that enables brands to track mentions and analyze sentiment. The platform offers comprehensive reports on organic, paid and earned media, providing valuable insights into brand performance. Also, Talkwalker identifies high-performing content and highlights key chinese student data conversations, allowing businesses to understand their audience and optimize their social media strategies.

Screenshot of the Talkwalker facebook analytics tool.
13. Lately AI
There’s been a lot of discourse about the role of AI in marketing recently.

Regardless of where you stand on the debate, there are already AI tools dedicated to social media content. For example, Lately can take long-form content—such as blog posts, articles, audio or videos—and repurpose it into social-friendly posts via AI. This saves marketers considerable time and effort, especially for Facebook campaigns that require consistent, frequent posting. By studying a brand’s past Facebook posts and performance data, Lately learns what type of content resonates best with the audience, allowing the AI to suggest content formats, styles and wording that are likely to drive engagement.