Also allow you to test content combinations
Posted: Mon Dec 23, 2024 4:44 am
Effectiveness
It has been proven beyond doubt that personalisation of content can drive up response rates and ultimately your revenues. For example, McKinsey quotes revenue uplift of 10% or more.
Use of automated A/B Tests, for example, at scale cyprus mobile number example to get the best results. On a similar note, Next Best Offer allows you to recommend the most relevant offer based on historic purchases made.
how.jpg
HOW
The choice of your communication channel makes sure you reach your audience in the most efficient and effective way.
Efficiency
Can channels easily be swapped in or out of your campaigns with minimal manual effort? Are layouts and interfaces fully automated at the touch of a button?
If not, you could be losing time and holding yourself back from the benefits of multichannel communication, as well as the cost savings from matching the right channel to the right customer group. For example, you may wish to contact your High Lifetime Value clients by phone (more expensive but more personal) and contact your Low Value clients by email (cheaper but with potentially less cut-through).
It has been proven beyond doubt that personalisation of content can drive up response rates and ultimately your revenues. For example, McKinsey quotes revenue uplift of 10% or more.
Use of automated A/B Tests, for example, at scale cyprus mobile number example to get the best results. On a similar note, Next Best Offer allows you to recommend the most relevant offer based on historic purchases made.
how.jpg
HOW
The choice of your communication channel makes sure you reach your audience in the most efficient and effective way.
Efficiency
Can channels easily be swapped in or out of your campaigns with minimal manual effort? Are layouts and interfaces fully automated at the touch of a button?
If not, you could be losing time and holding yourself back from the benefits of multichannel communication, as well as the cost savings from matching the right channel to the right customer group. For example, you may wish to contact your High Lifetime Value clients by phone (more expensive but more personal) and contact your Low Value clients by email (cheaper but with potentially less cut-through).