The value of big data and the importance of privacy protection are increasing
Posted: Thu Feb 13, 2025 5:29 am
The value of Big Data is increasing not only for marketers, but also for an ever-growing number of users , who are increasingly attentive to the protection of their privacy and data. This is what emerges from two research studies, “Made-to-order: The rise of mass personalisation” (2019) and “Changing attitudes to data privacy : Digital Consumer Trends 2020” by Deloitte, which reveal that more than 50% of consumers want more personalized experiences , but can keep control over how their data is collected and used .In fact, 81% of respondents said they took at least one action in the past year due to concerns about data privacy. Specifically, 40% uninstalled an app, while 43% deleted their browsing history.
From this portrait of the situation, one could assume that the issues related to consumer japan mobile database privacy come into conflict with those of marketers, who aim to extract and exploit data for the development of efficient and increasingly personalized data-driven strategies based on user behavior .
And yet, from “Privacy by design: exceeding customer expectations” , the research that Google (in English) commissioned an Ipsos with 2020 data collected on a sample of 7,200 people across Europe, it emerged that Users voluntarily provide personal information if they are clear about how it will be used and what they will get in return Because they recognize that, if done well, digital marketing can add value for brands and customers.
From the research mentioned so far, it is therefore clear that privacy is not just a set of legal requirements to be respected and integrated into corporate compliance, but is becoming for all intents and purposes a competitive advantage for companies over less transparent companies.
From this portrait of the situation, one could assume that the issues related to consumer japan mobile database privacy come into conflict with those of marketers, who aim to extract and exploit data for the development of efficient and increasingly personalized data-driven strategies based on user behavior .
And yet, from “Privacy by design: exceeding customer expectations” , the research that Google (in English) commissioned an Ipsos with 2020 data collected on a sample of 7,200 people across Europe, it emerged that Users voluntarily provide personal information if they are clear about how it will be used and what they will get in return Because they recognize that, if done well, digital marketing can add value for brands and customers.
From the research mentioned so far, it is therefore clear that privacy is not just a set of legal requirements to be respected and integrated into corporate compliance, but is becoming for all intents and purposes a competitive advantage for companies over less transparent companies.