If we look at 2019 data , just one year before the pandemic, “digital” readers were 32%, compared to 51% who read on paper and 17% who used both modes.
Due to the obligation to stay confined at home during the worst months of the pandemic between March and May, 2020 saw a significant increase in the number of Italians who bought online and readers who opted for digital media. Specifically, the lithuania mobile database number of book readers and existing customers of traditional bookstores who bought a book online for the first time reached 3.4 million , while 2.3 million bought a digital book for the first time.
According to the data of the IEA survey "Effects of Covid-19 on the market and purchasing behavior during this first part of 2021", it is also estimated that 31% of readers aged 15 to 75 Read more because he had the opportunity to discover new proposals and a new offer on the web: it seems, in fact, that in online bookstores it is easier to intercept lesser-known books and authors and this would have led to a increased interest in reading and, consequently, of purchases .
Faced with the difficulty of physical bookstores in driving sales during the pandemic, it was therefore online that favored a 54% increase in turnover that made the sector grow in 2020.
In 2020, 55% of paper book readers , 30% of e-book readers and 12% of those who choose audio books (+2%).
Books, e-books and audiobooks: Online book purchases increase with COVID-19