From the shopping experience to the brand experience: in the era of omnichannel and customer experience, what is expected is to live a fluid and hybrid shopping experience, where the advantages and particularities of the physical store are combined with those of the digital world, so much so that we increasingly speak of a phygital Pproccio.
This is why cutting-edge technological solutions help to make the store an russia mobile database experiential, immersive and encompassing place and to bring all the immediacy and personalization of the digital world into the offline experience.
In such a context, marketing automation strategies created with the contribution of artificial intelligence become crucial to build even more detailed and complete customer profiles and consequently design increasingly personalized customer journeys.
Find out how to personalize the shopping experience in your store with Blendee !