How Small Businesses Market on Instagram

aminaas1576 · Post by **aminaas1576** » Thu Feb 13, 2025 5:16 am

1. Instagram Audience Analysis
Types of advertising and Instagram algorithms
3. Instagram Drives Traffic to Small Business Websites
As one of the popular social media platforms in Europe and the US, Instagram is an indispensable platform for small businesses in online marketing.

Who uses Instagram?
How does Instagram work?
How Can Marketers Use Instagram to Drive Traffic to Small Business Websites?
In response to these questions, we analyzed the corresponding Instagram work strategies. Let's take a look!

1. Instagram Audience Analysis
Users use Instagram to take photos and belize number data videos, add filters and special effects, and then publish them directly to social networks. Instagram has amassed a loyal following for its fast, fun, and engaging sharing methods.

According to Sprout Social, Instagram has 2 billion monthly active users worldwide as of January 2023, making it the fourth most popular social platform.

Mostly young users
According to Statista, as of January 2023, more than half of Instagram users worldwide are under 34 years old, and about 16.9% of users are men between the ages of 18 and 24.

Women aged 18 to 34 make up 27.8%, while men make up 33.3%. The main group of Instagram users are young people of Generation Z, who have diverse preferences and are more likely to embrace new things and try new products.