Lego: better than a lullaby
Posted: Thu Feb 13, 2025 5:15 am
To encourage families to stay home and help flatten the curve during the peak of infections, Lego created an animated video urging children to be “superheroes” while offering tips on how to stay safe.
The campaign speaks to children without underestimating them: it urges them to play a positive role in the midst of the crisis. It is really refreshing to see a campaign that does not appeal to children only as powerful consumers but as powerful citizens.
Lego forged a real connection with its target oman mobile database demographic while offering genuine value with educational tips and resources for playing at home. The campaign has resulted in record sales during the pandemic.
And, as a bonus, two graphic campaigns that speak for themselves:
Netflix 's communication during the pandemic
The streaming giant did not miss the opportunity to launch campaigns alluding to what we all think at some point: reality has become a science fiction movie.
Heinz and the art of communicating during the pandemic
Heinz created a sensation on Twitter with this announcement.
And you: What difficulties did you have to face during the pandemic? What changes did you have to make to the structure of your business? Did you learn anything from all this? Which advertising campaigns caught your attention the most? Let us know in the comment.
The campaign speaks to children without underestimating them: it urges them to play a positive role in the midst of the crisis. It is really refreshing to see a campaign that does not appeal to children only as powerful consumers but as powerful citizens.
Lego forged a real connection with its target oman mobile database demographic while offering genuine value with educational tips and resources for playing at home. The campaign has resulted in record sales during the pandemic.
And, as a bonus, two graphic campaigns that speak for themselves:
Netflix 's communication during the pandemic
The streaming giant did not miss the opportunity to launch campaigns alluding to what we all think at some point: reality has become a science fiction movie.
Heinz and the art of communicating during the pandemic
Heinz created a sensation on Twitter with this announcement.
And you: What difficulties did you have to face during the pandemic? What changes did you have to make to the structure of your business? Did you learn anything from all this? Which advertising campaigns caught your attention the most? Let us know in the comment.