articles on how to solve the problem;
Posted: Thu Feb 13, 2025 4:45 am
Lifehack: Use interesting or intriguing materials that can attract the audience's attention. For example, "Full automation of sales - myth or reality?"
At this stage, they use outreach promotion channels: media and contextual advertising, participation in exhibitions and conferences, content marketing , social networks, cold calls for introductions.
Stage 2 — search for a solution. The business has already formed an understanding qatar phone numbers list of the task, and the company wants to know what options there are, actively searches for information and considers different approaches. For example, the efficiency of the sales department can be increased by training current employees or by engaging an outsourced contractor.
At this point, potential clients need useful materials from you:
industry reviews and ratings;
expert advice on how to make the right choice;
Comparative tables with the pros and cons of different options.
Here you can also use contextual advertising for queries that begin with the phrase "How to solve", "How to do" or "How to become". For example, "How to choose a CRM system for a small business?" Accordingly, on the pages of your site or blog you need to place articles that will answer these key questions.
Be sure to take contacts of potential clients - this can be done through lead capture forms on the website, questionnaires to fill out with a call to action.
Stage 3 — choosing a company. When the employee responsible for the task has decided on a solution method, he begins to choose from several similar companies. Make sure that your organization can be easily found on the Internet. To do this, set up contextual advertising, use SEO tools, fill out company cards in 2GIS and on Yandex Maps.
At this stage, they use outreach promotion channels: media and contextual advertising, participation in exhibitions and conferences, content marketing , social networks, cold calls for introductions.
Stage 2 — search for a solution. The business has already formed an understanding qatar phone numbers list of the task, and the company wants to know what options there are, actively searches for information and considers different approaches. For example, the efficiency of the sales department can be increased by training current employees or by engaging an outsourced contractor.
At this point, potential clients need useful materials from you:
industry reviews and ratings;
expert advice on how to make the right choice;
Comparative tables with the pros and cons of different options.
Here you can also use contextual advertising for queries that begin with the phrase "How to solve", "How to do" or "How to become". For example, "How to choose a CRM system for a small business?" Accordingly, on the pages of your site or blog you need to place articles that will answer these key questions.
Be sure to take contacts of potential clients - this can be done through lead capture forms on the website, questionnaires to fill out with a call to action.
Stage 3 — choosing a company. When the employee responsible for the task has decided on a solution method, he begins to choose from several similar companies. Make sure that your organization can be easily found on the Internet. To do this, set up contextual advertising, use SEO tools, fill out company cards in 2GIS and on Yandex Maps.