The Impact of Changes in Consumer Behavior on the Fashion Market

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Last year, 46.4% of global consumers purchased sustainable clothing, a third of consumers purchased sustainable footwear, and 20% purchased sustainable accessories.
In clothing, a subcategory, sales of sustainable products are usually high because clothing has a significant share of the fashion market. Last year, about a third of British consumers bought sustainable products.
5.2
In terms of consumer behavior change, after the epidemic, demand for fashion categories has increased significantly, many regional economies have also begun to recover from the macroeconomic impact of inflation and supply chain disruptions, and will maintain the same growth rate in the future.

38.9% of global consumers said their spending on clothing will increase in the future.
31.1% of consumers will spend more of their indonesia number data budget on footwear products.
24.7% of consumers said they would spend more of their budget on accessories.
5.3 Regional Market Growth Trends in the Fashion Segment
Over the next 12 months, the growth trend of regional markets will be as follows:

Actual spend on fashion categories in the Indian market will increase by 64%, with spend on footwear also increasing by 49% and spend on accessories increasing by 52%.
Growth trends in markets in China, Egypt and the UAE will also show strong growth in spending in fashion categories.
In developed markets such as the UK, Australia and South Korea, a relatively high percentage of consumers want to control their fashion spending in the new year.
Among them, the demand for growth in the UK market is particularly weak. Spending in the three sub-market segments of the fashion category is expected to decline overall next year, reflecting that the UK market has not yet completely recovered from the technical recession in 2023 and also reflects the continued low level of consumer confidence in the UK. Even if the youth consumer group still has a strong demand for fashion products, it still cannot change the overall sluggish demand.