It is generally accepted that with proper setup
Posted: Thu Feb 13, 2025 3:24 am
Each of the options will be quite effective, however, among contextual advertising professionals, the most effective is considered to be "conversion value". AdButton will tell you about all the specified types of AC.
Target profitability
The most effective is the type of auto strategy, the main Peru cell phone number list goal of which is to obtain the maximum possible benefit (value) from interaction with the user. The essence of the work is as follows: the customer specifies the required ratio between the budget and the campaign profit, in other words, profitability. Based on this data, the system will achieve the highest conversion rates. When using auto settings, expenses will go to making a profit.
Danger and solution method
The main disadvantage of this option is the limited functionality, you can only set the budget, while all other settings will be unavailable. This can lead to the budget being spent without generating income.
This problem can be solved by independently debugging the TRI (target return on investment) indicator. Although the advertising account will warn that this is not necessary - adjust the indicator manually. But it is advisable not to take data "from heaven", but to refer to the value in the columns "Conversion value to cost ratio". The coefficient will be indicated here: "6", for example. You need to apply it in the "Settings - target profitability" section, using the percentage formula. That is, if the coefficient is 6, you need to set the profitability to 600%.
Target profitability
The most effective is the type of auto strategy, the main Peru cell phone number list goal of which is to obtain the maximum possible benefit (value) from interaction with the user. The essence of the work is as follows: the customer specifies the required ratio between the budget and the campaign profit, in other words, profitability. Based on this data, the system will achieve the highest conversion rates. When using auto settings, expenses will go to making a profit.
Danger and solution method
The main disadvantage of this option is the limited functionality, you can only set the budget, while all other settings will be unavailable. This can lead to the budget being spent without generating income.
This problem can be solved by independently debugging the TRI (target return on investment) indicator. Although the advertising account will warn that this is not necessary - adjust the indicator manually. But it is advisable not to take data "from heaven", but to refer to the value in the columns "Conversion value to cost ratio". The coefficient will be indicated here: "6", for example. You need to apply it in the "Settings - target profitability" section, using the percentage formula. That is, if the coefficient is 6, you need to set the profitability to 600%.