Develop your story in the body of the press release.
Posted: Wed Feb 12, 2025 10:40 am
The body of your press release should be three to five paragraphs long and develop the idea of the lead. Write these paragraphs as concisely as possible, ideally not to exceed 300 words, and include all the specific details about your news. To add more interest and credibility, close with a clear call to action and incorporate a quote or testimonial to support your news. Include numbers and statistics to support the importance of launching a new product. Numbers play a key role in presenting a compelling story and making it believable.
The importance of including a call to action.
A call to action, or CTA, is a sentence that tells colombia mobile database your reader exactly what you would like them to do after reading your press release. Your call to action should be clear, practical, and concise, and of course, it should make it easy for the reader to take action. For example, if you're releasing information about a new hire, provide a social media account or web page where journalists can get more detailed information.
The importance of adding a quote or testimonial.
A quote or testimony increases the credibility of the news you are trying to sell to journalists. Add this quote as a separate paragraph within the body, ideally after the second paragraph and not exceeding eighty words.
The importance of including a call to action.
A call to action, or CTA, is a sentence that tells colombia mobile database your reader exactly what you would like them to do after reading your press release. Your call to action should be clear, practical, and concise, and of course, it should make it easy for the reader to take action. For example, if you're releasing information about a new hire, provide a social media account or web page where journalists can get more detailed information.
The importance of adding a quote or testimonial.
A quote or testimony increases the credibility of the news you are trying to sell to journalists. Add this quote as a separate paragraph within the body, ideally after the second paragraph and not exceeding eighty words.