HISTORY OF TOURISM MARKETING

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However, tourism marketing covers a broader spectrum of possibilities : from the promotion of towns, through public bodies and reaching all companies that are part of the tourism sector: hotels, transport companies, gastronomy, commerce and leisure. To do this, it uses a range of strategies specific to product marketing. A study of trends within the market is also carried out: identifying these is vital for the creation of a strategy that can attract potential customers. In tourism marketing, it is especially important to convey an image in accordance with the country or region where it is going to be promoted, taking into account culture and customs and trying to make the image beneficial for the site.

Since the “leisure trip” became widespread and tourism brazil mobile database as we know it today was born, the way of doing tourism marketing has been very much based on the characteristics of the tourist product . To capture new markets or retain customers, the product itself was usually studied, modified and promoted. Nowadays, the focus is on the entire journey that the customer makes through our product or service: in other words, what matters is the customer experience.

Due to new technologies and consumer habits, today's customer - that is, today's tourist - has changed: they are now much more demanding, have a sea of ​​information at their fingertips and many more options when it comes to purchasing products and services. Today's tourists like to make their opinions public and have the means to do so immediately; they avoid advertising and consume information through various sources. This type of customer has more power than ever to define a brand's reputation.