Another way to find your target
Posted: Mon Dec 23, 2024 4:34 am
Another way to find your target audience on Facebook, is to join groups within your niche. There are plenty of very specific niche groups on Facebook that you can join and learn more about the audience you’re hoping to bring back to your blog. If you study the posts members are sharing in these groups, you can learn things like:
What products they like to use
What questions or concerns come up frequently
Which problems they’re facing
What’s trending within your niche
Which common demographics are interested in your niche
Facebook also allows you to follow other pages within your niche, so you may be able to find other influencers who create content in your space—which opens up the door to possible collaboration opportunities that should hopefully align with your overall blog strategy.
Pinterest: Boards, Group Boards and Specific Keyword Searches
Pinterest doesn’t function in quite the same way as Facebook, but there are still some what is thailand phone number insights that can be gathered about your target audience here as well—if you know where to look.
One way to learn more about the interests your target audience has, is to do a Pinterest keyword search. This is similar to SEO keyword research, but it works a little differently here.
To do keyword searches on Pinterest, start with one word that’s closely related to your niche. I typed in “blog” since that’s at the core of my own niche and here were the results:
Using Pinterest to Find Your Blog Target Audience and Learn About Them (Pinterest Search Screenshot)
Now, here’s where things get really interesting… do you see the list of clickable suggestion words at the top of the page, to help narrow your search results down a bit?
Pinterest Keyword Search Terms (Reader Insights Screenshot)
Pinterest displays these keywords because these are the things that users are commonly searching for when they look up the word “blog.” This is a very helpful insight for you to better understand which topics people (in your target audience) are interested in—as pertaining to your niche, especially for those who use Pinterest the most.
You can click on any of the listed words or phrases in these keyword bubbles, and you’ll be able to narrow your search results a bit more.
For example, I clicked on the “for beginners” keyword and the search narrowed down even further to these more specific topics:
What products they like to use
What questions or concerns come up frequently
Which problems they’re facing
What’s trending within your niche
Which common demographics are interested in your niche
Facebook also allows you to follow other pages within your niche, so you may be able to find other influencers who create content in your space—which opens up the door to possible collaboration opportunities that should hopefully align with your overall blog strategy.
Pinterest: Boards, Group Boards and Specific Keyword Searches
Pinterest doesn’t function in quite the same way as Facebook, but there are still some what is thailand phone number insights that can be gathered about your target audience here as well—if you know where to look.
One way to learn more about the interests your target audience has, is to do a Pinterest keyword search. This is similar to SEO keyword research, but it works a little differently here.
To do keyword searches on Pinterest, start with one word that’s closely related to your niche. I typed in “blog” since that’s at the core of my own niche and here were the results:
Using Pinterest to Find Your Blog Target Audience and Learn About Them (Pinterest Search Screenshot)
Now, here’s where things get really interesting… do you see the list of clickable suggestion words at the top of the page, to help narrow your search results down a bit?
Pinterest Keyword Search Terms (Reader Insights Screenshot)
Pinterest displays these keywords because these are the things that users are commonly searching for when they look up the word “blog.” This is a very helpful insight for you to better understand which topics people (in your target audience) are interested in—as pertaining to your niche, especially for those who use Pinterest the most.
You can click on any of the listed words or phrases in these keyword bubbles, and you’ll be able to narrow your search results a bit more.
For example, I clicked on the “for beginners” keyword and the search narrowed down even further to these more specific topics: