Just like when you create a rule,

[robiulhasan]

you can select any action for the variation. You also have complete control over the design.



Below is a screenshot of the types of personalization cell phone lists actions you can select.


Rule variations give you unlimited control on what to test.



You can compare different offers while keeping the action constant. For example, comparing a popup that offers free shipping to a popup that offers a limited time bundle.



Alternatively, you can test across action types.

You could see how a traditional popup performs compared to a more aggressive screen overlay.



Additionally, you can test beyond the actual content being displayed. You can target different segments, place you actions in different locations, or test different time slots.



In other words, you can test all kinds of dynamic content simultaneously, adding as many variations as you would like.

Optimize Variations with Testing & Control Groups

Creating variations is not enough to produce results.