more accurately meet the needs of the target audience;

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3. The research will scare off the target audience
Modernizing your USP with an interview or survey, on the contrary, will only increase the loyalty of product users. Rarely do customers learn about a product and talk exclusively about negative aspects. More often than not, potential buyers understand that the current product or service is a prototype that will be modernized based on their feedback.

4. Underestimating the importance of continuous process
Some companies believe that CustDev is a one-time testing of an idea. However, to egypt phone number list get the maximum effect, it is important to understand that CustDev research is an ongoing process.

Constant interaction with customers and regular updating and refinement of product features help companies:

respond quickly to market changes;
maintain a stable level of sales every month.
This is especially useful for startups and new companies.

Let's sum it up
In today's world, where success depends on the ability to quickly adapt and be flexible, CustDev is becoming an integral part of any business development strategy. Customer Development is a method that allows you not only to create products and services that resonate with your target audience, but even to form deeper and more trusting relationships with customers.

It is important to remember that custdev — Customer Development — is a complex process that requires certain skills from marketers and analysts. The success of your product sales will depend on a correctly formulated hypothesis, correctly composed questions for interviews with potential consumers and analysis of the information received. And therefore, the business as a whole.