The company's history began in 2007 with sales of optical equipment from Russian suppliers through its own online store . In 2008, online trading was supplemented by sales in the first offline store. Currently, the company manages the international network of optical equipment stores "Four Eyes" (in Europe - "Zoom'n'Joy"). The network includes 75 stores located in 45 cities in Europe, Russia and the CIS countries.
The business has official online representations in latvia mobile database Europe, the CIS, Asia and North America. Optical equipment of the Levenhuk brand is also presented on the largest online trading platforms.
How did a company that started with an online store and a retail outlet on Nakhimovsky Prospekt turn into a consortium with assets of 1.4 billion and an annual revenue of over 600 million rubles? And what role did IT technologies play in building Levenhuk's global retail?
Taking a business to a global level is a multi-stage task. Without pretending to be complete and take into account all the nuances, we will present the basic logic of the process.