Increased customer loyalty and retention

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Customer focus will help increase loyalty. If customers are satisfied after contact with the brand, they will definitely come back. There is also a chance that they will recommend the company's services or products to their friends. A satisfied customer is the best advertisement.

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Income increases
Another plus is increased revenue. Loyal customers buy more and more often. Invesp research says that retaining existing customers is 5 times cheaper than attracting new ones. According to Pareto's law, 80% of an organization's future profits come from just 20% of current customers. Deloitte Research's study "Capital Management: Digitalization is Changing Customer Service Like Never Before" confirms that a customer-oriented business earns 60% more than one that does not focus on the target audience .

Communication is improving
When a service is customer-focused, people are more willing to leave reviews, take surveys, and fill out questionnaires. All of this is necessary for business development. This way, a company can easily get information about what needs to be improved. Microsoft's State of Global Customer Service report confirms that 77% of consumers are more loyal to brands that ask for and listen to customer feedback.

Employee engagement is growing
Customer focus is also important for increasing team motivation and engagement. In companies where customers are a priority, employees are more engaged. They feel that their efforts help people. They see positive results from their work and receive gratitude from customers. This increases their job satisfaction and motivation.