What is a link shortener?

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A link shortener is an Internet service that allows you to transform long, cryptic URLs into short URLs . It does this by assigning a random grouping of characters and numbers, thereby reducing the original length of the electronic address.

But, ultimately, why is it so important to use a URL shortener in our digital strategy?

One of the main reasons for shortening a long URL is when it is posted on social networks such as Twitter. A long address takes up a lot of space, thus reducing the number of characters available to complete a message.

When we use a shortener, we considerably reduce the number of characters on a page so chinese malaysia data we can add more information to the message and make it more understandable.

Therefore, the use of shorteners improves the strategy and presence on social networks.

In addition, most tools allow you to obtain relevant metrics about access to the URL from each of the social networks, personalizing the address by including a specific keyword or call to action that triggers an action.

That said, it is clear that a link shortener is an essential tool for the development and efficiency of your online strategies .

As we know that this is a topic that generates many doubts, we thought it appropriate to produce an article focused on the essence and usefulness of URL shorteners.

Read our content and learn more about these essential resources for successful digital actions!


In general terms, we can say that a shortener is a fundamental tool for Digital Marketing strategies , as it allows you to reduce the number of characters in a URL, thus converting it into a shorter version.