Problems and mistakes in defining the target audience

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Current state of the market The insurance market grew in 2023. The same trend continues in 2024. Today, the following giants are the driver companies: "Sberbank Life Insurance". "Rosgosstrakh Life". "Sovcombank Life Insurance". "Rosbank Life Insurance". Sber became the leader. The collected premiums increased by 1.7 times. They amounted to 287.7 billion rubles. The share in collections for the year increased by 35.4%. Also among the serious players we can note Sogaz and AlfaStrakhovanie-Life. Total collections in the Russian life insurance market increased by 52% in 2023. They amounted to 813.2 billion rubles.


The expert community and analysts say that by the shareholder data end of 2024, the life insurance segment may exceed 1 trillion rubles. Photo source: Bank of Russia The best performer on the market is NSZH — accumulative life insurance. Last year, it grew by 41.9%. There are no consolidated statistics for the current year yet.

However, some insurance companies have already announced their results. For example, Renaissance Life's fees for the first quarter of 2024 increased by as much as 115%. Other top companies are not lagging behind, demonstrating serious results. Sovcombank Life Insurance's fees have grown 5 times, and 70% of contracts are being concluded again.