The role of content marketing in e-commerce can be summarized as follows:
Make the consumer discover and understand his problem;
Provide the necessary information to solve the consumer's problem;
Awaken the desire to purchase through content that conveys confidence.
The benefits of content marketing for e-commerce
There are so many that I could write an article just to talk about the benefits of content marketing vk data for e-commerce , but here I have separated the main ones:
Online shoppers research, research, and research some more. Searching for information on search engines like Google before buying a product is an essential step for them, so it's your duty to be among the first results of search engines. With a content marketing strategy and good SEO practices, it's easy to achieve this.
SEO
Positioning in search engines
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