Ranking reveals the ten most listened to songs on the radio in 2024

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“Leão”, by Marília Mendonça, was the most played song on Brazilian radio stations this year; for the CEO of Audiency Brasil Tecnologia, radio should be part of the strategy of new artists

The country song “Leão”, composed by Xamã and performed by Marília Mendonça, was the most played song on Brazilian radio stations in 2023, according to data from a ranking carried out by Audiency Brasil Tecnologia . The tool distributes, collects, processes and makes available real-time data from more than 6 thousand radio stations in Brazil and in 18 countries.

Next, contemplating the Top 10, comes the songs “Erro Gostoso” (created by De Angelo, Edson Garcia, Eliabe Galdino Da Costa, Felipe Marins, Flavinho Do Kadet and Lucas Souza, and a success sung by Simone Mendes), with 1,150,731 plays; “Desejo Imortal (by Per Gessle, performed by Gusttavo Lima), with 895,622 plays; “Nosso Quadro” (by Marco Carvalho and Rodolfo Alessi, sung by AgroPlay and Ana Castela), with 884,567 plays; and “Bombonzinho” (created by Leo Soares, Matheus Araujo, Renato Campero, Robison Jose Faria, and a success sung by Israel & Rodolffo and Ana Castela), with 826,673 plays.

Anacleto Angelo Ortigara, CEO of Audiency Brasil Tecnologia japanese phone number emphasizes that broadcasting songs on radio stations is an alternative for expanding musical work, establishing a following and achieving the success that singers, composers and musicians so desire. “A song that ‘does well’ on the radio tends to be successful on other channels as well. Radio therefore comes to the forefront.”

Radio is the main exponent of audio in the media, according to the “ Inside Audio 2023 Survey ”, carried out by Kantar Ibope Media. According to the study, the vehicle is listened to by 80% of the population in the 13 metropolitan regions surveyed. On average, each listener spends 3h55 listening to the radio every day.

For Ortigara, even in the face of the technological revolution, radio remains because it has unique characteristics, being a communication channel that brings people together. “Radio does not speak to people, radio speaks with people. Everyone can access this media free of charge, as the medium does not require an internet network.”

Among radio programming preferences, respondents to the “ Inside Audio 2023 Survey ” highlighted that they most enjoy: listening to music (94%), local news (32%), national news (26%), traffic news (25%) and football, news and commentary.

In Ortigara's view, listener loyalty is due to the fact that radio not only preserves its main characteristics, but has also embraced new digital possibilities. This statement is corroborated by data from a study by Kantar Ibope Media: 76% of listeners believe that the medium has been modernizing its content and formats.

Platform analyzes radio data
In the view of the CEO of Audiency Brasil Tecnologia, compiling and analyzing a database is one of the indispensable elements for artists who invest in radio – which, thanks to technology, can now be done differently. “Today, radio offers not only content, but also measurements through specialized platforms.”

Ortigara explains that, with the work of a specialized platform, it is possible to bring numbers so that the artist, when doing the work of data manager, can make decisions with a high level of accuracy”, he explains. “With applied intelligence, the investor uses the data to make the best decision. Thus, the platform connects the vehicle and the investors, in order to promote the best results”, he concludes.