How MOO uses AB testing to improve conversions

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In that guide, we break down in detail the example tests. Here, we will briefly showcase tests from larger eCommerce stores.


Moo is a leading eCommerce store in the business card and stationary space.



Above is an annotated screenshot of their current home pa cell phone list ge above the fold. Below we have the same page, just one year ago.

Moo 2019
Comparing the two pages, there are six major improvements the team at Moo have implemented. For the full break down on what these improvements are and why they work, click here.

Next Steps...
To properly perform AB testing, you need a personalization partner.

We wrote a detailed guide on how to select a personalization partner for your eCommerce store here.

However, in short, you want a technology that is able to connect