Any form of mismatch between the text itself

[Shishirgano9]

Less trusting users pay particular attention to the language and tone used in messages and posts. Thus, any form of sensationalism and clickbait puts users on their guard, which seems quite ironic given that they tend to consume information very briefly. One of the respondents, from Brazil, also specified that she had stopped consuming information from a Brazilian media outlet that used “overly sensationalist headlines .” The attention to language and words also applies to the content of the articles. For those who clicked on the posts or messages, many reported paying close attention to the same characteristics, which they believed revealed biases or hidden agendas behind the media coverage.


The expectations raised by the headline on social platforms shareholder database was often experienced as a breach of trust. Visual and informational cues Visual and informational cues are also part of the criteria for processing information. The use and choice of images or videos is also the most important visual factor for attracting users' attention, as explained: “I’m a visual person, so if there are images, they’ll grab my attention, and then I’ll read the headline. If there aren’t images, I might just pass it by.


” – Jim The images allow us to deduce whether the editor witnessed what he is talking about and, more importantly, they allow the audience to see the events being reported with their own eyes: “A picture is worth a thousand words. Especially since I don’t really trust the mainstream media, I like to have a video that someone took with their phone.” – Lucas Some participants also pay attention to URLs and the presence of links in evaluating information . For one participant, a news page is trustworthy when it redirects to the original content.