Mobile Marketing: A Step Ahead of the Competition
Posted: Wed Feb 12, 2025 5:38 am
Note that data analysis even allowed Nintendo Power to place advertisements on its pages. And believe me: none of the ads were made for Nintendo itself. The magazine reached a level where other brands wanted to appear on the pages. Impressive.
User-generated content: almost a treasure chest of rupees
For those who didn't understand the reference, rupees are the currency of the universe created for mom data The Legend of Zelda game, one of the brand's most popular and a sales phenomenon to date.
The title is just to reaffirm something that the brand has been working on for years: fan loyalty is a valuable asset for the business.
Fan community participation already existed on Nintendo Power, even before the online forums. In a special session, those registered shared suggestions for helping other players.
And all this at a time when the term “ community manager ” did not even exist yet.
With all the information presented here, you must be wondering: what does Nintendo have planned for the future?
In 2014, former President Satoru Iwata stated that the company’s priority was to “establish a strong channel on smart devices where we can connect with customers.”
The interesting statement shows that, even today, Nintendo cares about the loyalty of its consumers .
The president added: “We cannot expect consumers to access an application every day on a channel dedicated exclusively to advertising. We have to strive to provide a channel capable of entertaining and satisfying consumers, so that they use our application frequently.” In other words, content.
User-generated content: almost a treasure chest of rupees
For those who didn't understand the reference, rupees are the currency of the universe created for mom data The Legend of Zelda game, one of the brand's most popular and a sales phenomenon to date.
The title is just to reaffirm something that the brand has been working on for years: fan loyalty is a valuable asset for the business.
Fan community participation already existed on Nintendo Power, even before the online forums. In a special session, those registered shared suggestions for helping other players.
And all this at a time when the term “ community manager ” did not even exist yet.
With all the information presented here, you must be wondering: what does Nintendo have planned for the future?
In 2014, former President Satoru Iwata stated that the company’s priority was to “establish a strong channel on smart devices where we can connect with customers.”
The interesting statement shows that, even today, Nintendo cares about the loyalty of its consumers .
The president added: “We cannot expect consumers to access an application every day on a channel dedicated exclusively to advertising. We have to strive to provide a channel capable of entertaining and satisfying consumers, so that they use our application frequently.” In other words, content.