We have everything we want in

[kexej28769@nongnue]

Our new rich snippet with the first 4 steps and a screenshot of our video

A one rich snippet: the first 4 steps with a “more uganda number data ” link (hello, CTR!), a link to the article, and a screenshot of the video. On the one hand, the video image looks strange, but it clearly labels it as a Moz guide, which could be attractive to people clicking on the results. We’ll see how this performs over time to see if we can improve it in the future.

Let's briefly go back in time and see what the actual results of this query were, pre-formatting. Not exactly that helpful, now, is it?



Search results before we reformatted the guide.

What did we learn?
By clearly organizing your guide content into steps or bullet points, you’re improving readability for human visitors and search engines, who may take it and use it in richer snippets. The easier it is for people to understand and follow the steps of a process, the more likely they are to succeed – and that should feel significantly better than wading through a wall of text.

#5: Helping people at the end of the guide
At some point, someone will get frustrated with the guide they ended up on. Maybe it doesn't answer their question to their satisfaction. Maybe they ended up in the wrong place.

That's why there are two new features at the end of our guides: related articles and a feedback button.