Identifying the right conference leads
Posted: Wed Feb 12, 2025 4:24 am
Why does lead generation at conferences not bring the desired results?
1. Focus
QuickTapSurvey, an app for capturing leads and feedback at events, shares its insights into why event lead generation doesn't work.
What is the main reason?
Wrong focus.
They pointed out that ineffective workers focus algeria phone number list their efforts on collecting data (“badge scans”) and qualifying leads, while treating other visitors as numbers rather than customers. As a result, sales fundamentals such as building rapport, creating value, and simply communicating are not applied.
2.
Another problem that is especially relevant for conferences with 1K+ attendance is finding the right people to present your company. Most marketers here use a serendipity strategy, hoping that the "right" clients will pass by their booth. If you came looking for opportunities, then you need to attract potential clients.
For example, if your decision maker is a production manager in the auto industry, you don't want to talk to an administrative assistant or a marketing manager. Alas, you only have a few days to find the needle in the haystack. And luck is not a strategy.
3. Time
Everyone is busy with conferences and already takes it for granted. And even if you are lucky enough to meet your ideal potential partner, the timing may not be right.
So you will either have to wait until the person is finished with their plans, or schedule a meeting with them later.
As a result, you lose valuable time that could be spent negotiating with potential buyers and leading them further down your funnel - closer to making a purchase.
1. Focus
QuickTapSurvey, an app for capturing leads and feedback at events, shares its insights into why event lead generation doesn't work.
What is the main reason?
Wrong focus.
They pointed out that ineffective workers focus algeria phone number list their efforts on collecting data (“badge scans”) and qualifying leads, while treating other visitors as numbers rather than customers. As a result, sales fundamentals such as building rapport, creating value, and simply communicating are not applied.
2.
Another problem that is especially relevant for conferences with 1K+ attendance is finding the right people to present your company. Most marketers here use a serendipity strategy, hoping that the "right" clients will pass by their booth. If you came looking for opportunities, then you need to attract potential clients.
For example, if your decision maker is a production manager in the auto industry, you don't want to talk to an administrative assistant or a marketing manager. Alas, you only have a few days to find the needle in the haystack. And luck is not a strategy.
3. Time
Everyone is busy with conferences and already takes it for granted. And even if you are lucky enough to meet your ideal potential partner, the timing may not be right.
So you will either have to wait until the person is finished with their plans, or schedule a meeting with them later.
As a result, you lose valuable time that could be spent negotiating with potential buyers and leading them further down your funnel - closer to making a purchase.