Know (or discover) your key transaction terms
Posted: Wed Feb 12, 2025 4:18 am
I haven't gone into much detail here because hopefully you've already done that. You already know what your key transactional terms are. Because whatever happens you don't want to develop location pages for too many different keyword types because that's going to bloat your site, you probably only need to choose one or two key transactional terms that you're going to create local variations of. To that end, I'm going to talk through an SEO job board as an example.
2. Categorize your keywords as implicit, explicit, or near tunisia number data me and log their search volume
We might have “SEO jobs” as our primary head term. We then want to know what the implicit, explicit, and near-me versions of that keyword are and what the different volumes are. In this case, the implicit version is probably just “SEO jobs.” If you search for “SEO jobs” right now, like if you open a new tab in your browser, you’ll probably find that a lot of locally oriented results will appear because it’s an explicitly local term and in fact a lot of terms are using local data to influence rankings.
SEO jobs, maybe SEO vacancies, that kind of thing, all of that is going to go into your bucket of clearly local terms. The next bucket is your clearly local terms. It's going to be things like SEO jobs in Seattle, SEO jobs in London, etc. You're never going to get complete coverage of different locations. Try to keep it simple.
You're just trying to get a false idea here. Finally you've got terms near or near you, and it turns out that not many people search for SEO jobs near or near me. It's going to be very different by vertical as well. I would imagine if you're in food delivery or something like that, it would be huge.
2. Categorize your keywords as implicit, explicit, or near tunisia number data me and log their search volume
We might have “SEO jobs” as our primary head term. We then want to know what the implicit, explicit, and near-me versions of that keyword are and what the different volumes are. In this case, the implicit version is probably just “SEO jobs.” If you search for “SEO jobs” right now, like if you open a new tab in your browser, you’ll probably find that a lot of locally oriented results will appear because it’s an explicitly local term and in fact a lot of terms are using local data to influence rankings.
SEO jobs, maybe SEO vacancies, that kind of thing, all of that is going to go into your bucket of clearly local terms. The next bucket is your clearly local terms. It's going to be things like SEO jobs in Seattle, SEO jobs in London, etc. You're never going to get complete coverage of different locations. Try to keep it simple.
You're just trying to get a false idea here. Finally you've got terms near or near you, and it turns out that not many people search for SEO jobs near or near me. It's going to be very different by vertical as well. I would imagine if you're in food delivery or something like that, it would be huge.