lead management process
Posted: Wed Feb 12, 2025 3:38 am
The lead management process is the link between marketing and sales in the inbound methodology and should be defined in every company. It answers questions such as, How can I identify leads that are relevant to us? What information does sales need to get in touch with the lead? How do I get this information? And when is a lead ready to be passed on to sales? We have identified 7 steps for you with which you can also improve lead management in your company.
identify leads
The name says it all, the lead management process is – quite clearly – about leads. In 99 acres database order to identify them and work with them optimally, you must first define them. Only then can you know who you are looking for. To do this, define criteria that characterize your ideal leads and sort them accordingly. The criteria include,
online behavior of leads
Lead source – the way in which a lead became aware of you
The BANT criteria can also be helpful , where BANT stands for budget, authority, need and time. In the end, however, you decide which criteria characterize your optimal leads for your company individually.
identify leads
The name says it all, the lead management process is – quite clearly – about leads. In 99 acres database order to identify them and work with them optimally, you must first define them. Only then can you know who you are looking for. To do this, define criteria that characterize your ideal leads and sort them accordingly. The criteria include,
online behavior of leads
Lead source – the way in which a lead became aware of you
The BANT criteria can also be helpful , where BANT stands for budget, authority, need and time. In the end, however, you decide which criteria characterize your optimal leads for your company individually.