What is customer relationship management (CRM)?

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And why is it important for the digitalization of your company? Because customer relationship management touches on important areas of action in digital transformation. If a company decides to tackle digitalization, the entire business processes are optimized, from production to administration to customer service. Strategic CRM ensures that all teams always have complete and up-to-date information and helps companies to become more digital, customer-centric and networked.

What is CRM?
Customer Relationship Management (CRM) systematically doctor database and strategically designs customer relationship processes and relationships with other interest groups in companies. The aim is to be able to respond better to their needs and to bind customers more strongly to the company.

A CRM system is an important tool for digitalization , especially for the digitalization of marketing, sales and customer service. Customer data and marketing activities are analyzed, networked and manual work steps can be mapped and automated. It combines the tools, data and processes of all your teams under one roof and thus ensures a seamless transition between the individual departments.

A CRM system helps

to facilitate the acquisition of relevant new customers
to address and support prospective customers and customers more specifically and quickly
to respond better and more flexibly to individual customer requests
to relieve the burden on employees
Easier to contribute and share employees' knowledge and know-how
Read more about relationship management on our detailed CRM page: