Advantages and disadvantages of search engine advertising

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An exception here is search engine advertising (SEA): It is displayed when it matches certain keywords entered by the searcher.

SEA supports the search result
When you enter a search term or search phrase into Google, ten organic – and therefore unpaid – results appear on the first page, listed one below the other. Content that has been classified by search engines and best matches your input. In addition, paid ads can be placed per Google search results page (SERP), namely

up to 4 search network ads above and
up to 3 search network ads below
the organic results. On the right side, the Knowledge viber database Graph appears as well as possible product advertisements or so-called display ads. In addition to search network and display ads, Google offers shopping, video and app campaign types .

Why paid media? Why SEA in an inbound strategy?

The fact that, with the exception of SEA, most paid media channels in online marketing are push measures makes search engine advertising a special pull instrument. This is because advertising that can be found among the organic search results has a positive influence on the rest of your content and increases traffic to your pages.

When is it advisable to use SEA?
Users whose search is motivated by a planned transaction, such as an order, reservation or appointment, should be addressed with search engine advertising in addition to organic content. SEA also makes it easier to find your company or brand quickly and access your site easily.