Keep your link texts as short and precise as possible.
Posted: Tue Feb 11, 2025 9:48 am
When creating links, consider the structure of your website.
Add lines of text to each link to make it more meaningful for users and easier for the algorithm to use.
It is still helpful if your own ad ranking is SIGNIFICANTLY better than the ranking of your nearest competitor. This is a difficult undertaking when competition is intense. Sitelinks are often displayed for brands, as the competition is relatively low here.
The purpose of Google Sitelinks is to present some of amazon database the most important pages of a website to web searchers in order to improve their search results.
These are the pages that Google considers to be the most relevant based on the structure and content of a website in relation to the search term in question.
Google's top priority: Better search results
Keep in mind that Google is always striving to improve search results!
Google itself probably best describes its own approach to improving ad performance. > Quote :
To optimize the performance of responsive search ads, Google Ads automatically selects the asset that should be delivered for each search query on Google, so it's recommended that you use all assets that are relevant to your business goals.
Assets like sitelinks and images add more content to the ad, making it more likely to be noticed on the search results page.
This can have a positive impact on performance, often resulting in more clicks and giving users more ways to interact with you, such as through maps or calls.
Manual assets are something you set up yourself. Some assets are added automatically if Google Ads predicts they will improve performance. These assets are automated and don't need to be set up.
Add lines of text to each link to make it more meaningful for users and easier for the algorithm to use.
It is still helpful if your own ad ranking is SIGNIFICANTLY better than the ranking of your nearest competitor. This is a difficult undertaking when competition is intense. Sitelinks are often displayed for brands, as the competition is relatively low here.
The purpose of Google Sitelinks is to present some of amazon database the most important pages of a website to web searchers in order to improve their search results.
These are the pages that Google considers to be the most relevant based on the structure and content of a website in relation to the search term in question.
Google's top priority: Better search results
Keep in mind that Google is always striving to improve search results!
Google itself probably best describes its own approach to improving ad performance. > Quote :
To optimize the performance of responsive search ads, Google Ads automatically selects the asset that should be delivered for each search query on Google, so it's recommended that you use all assets that are relevant to your business goals.
Assets like sitelinks and images add more content to the ad, making it more likely to be noticed on the search results page.
This can have a positive impact on performance, often resulting in more clicks and giving users more ways to interact with you, such as through maps or calls.
Manual assets are something you set up yourself. Some assets are added automatically if Google Ads predicts they will improve performance. These assets are automated and don't need to be set up.