Etsy Study – So Etsy recently did

[kexej28769@nongnue]

Rand did a great whiteboard on Friday a few weeks ago, we'll link to it below. It's things like "Best Actress Oscar Nominees 2017" or even more specific, you can get this month, "Top NFL Fantasy Draft Picks September 2017."

Now, Rand talks about this a lot. He talks about ways to look at dates in your keyword research. The key to this research is that when you’re using tools like Keyword Explorer or Google AdWords or SEMrush, you have to look at previous years. So if I was looking for this year, we don’t have enough data for 2017 yet, so I would search for “Best Actress Oscar Nominees 2016.”


A study where Etsy measured millions of URLs and cambodia number data shortened their title tags, because more often than not, long title tags are a problem. Short title tags, not so much. You see long title tags more often in the wild. When they shortened the title tags, they saw a measurable increase in rankings.Now, you might be asking yourself, “Are title tags still important in SEO today?” You bet they are. We’ve done a lot of correlation studies in the past. These correlation studies have shown various things to decrease over the years. But we’ve also seen a lot of experiments recently where people have changed their title tags and seen significant, measurable increases in their rankings.

Now, the other aspect of title tags that people sometimes forget about is the click-through rate that you get, which if you get the title tag right can increase your traffic measurably. Now, the thing that's true about increasing your traffic through click-through rate is that we've seen a lot of experiments, Rand has done a lot of experiments, that if you can increase it, you can increase it measurably.