Even the same person consumes different formats in

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The technical side is always important, but it shouldn't be the essential reason behind your decisions. Technical choices are just a consequence of your previous, customer-centric choice to promote a good experience. Create a content-rich environmenta great content experience is not limited to a single piece of content, it is based on an entire environment with different types of content, in various formats, structured in a way that guides and reinforces audience engagement with your brand.

Whenever you create content, it is important to insert it within this australia whatsapp data environment and determine how it relates to the other pieces in a meaningful way for your audience. Your content must be organized (by categories, clusters, etc.) and linked between them. Diversity of formatsalthough it is possible to create a successful strategy using just one format, it is much more difficult than when we rely on multiple and diverse forms of content.

If you only produce blog posts, you are not reaching people who prefer videos, for example. different circumstances. I prefer to read a text than watch a video, but when I'm on my daily commute, I prefer to listen to a podcast. And this goes beyond preference, because each format has its strengths and weaknesses.