Balance between flexibility and consistent support
Posted: Tue Feb 11, 2025 8:58 am
Paying by the hour offers flexibility and allows you to assign specific tasks or projects as needed. This method is suitable for start-ups that need support occasionally or on a project basis without wanting to commit.
Package deals, on the other hand, offer a fixed amount of services for a pre-agreed price and are ideal for companies that have well-defined requirements.
Retainer models create an ongoing partnership in which the digital agency provides regular services for a monthly fee. This leads to a deeper mutual trust, a better understanding of the start-up's business on the part of the digital agency and helps the start-up to strategically build the company.
Since all three models – hourly rates, flat rates and facebook database retainers – have advantages, a hybrid approach is often the ultimate solution.
This applies to both start-ups and already established companies.
The combination of these contracting and payment strategies enables a tailored support where start-ups can work with digital agencies on a regular basis for ongoing projects, while at the same time having the flexibility to commission specific tasks or projects as needed.
This approach leverages the strengths of each payment model and creates the foundation for a dynamic and adaptable partnership that can evolve with the startup's needs and growth phases.
We were once a start-up too - over 30 years ago. Over that time, we have helped several start-ups build their businesses and know what it takes to grow sustainably and solidly. Of course, we have to be a good fit for the start-up and vice versa. If that is the case, we can either just help with HubSpot onboarding or do much more - for example, act as an extended workbench for the start-up. Our team then replaces employees in marketing and sales that the start-up (still) lacks - for both strategic and operational tasks - via a retainer contract.
Package deals, on the other hand, offer a fixed amount of services for a pre-agreed price and are ideal for companies that have well-defined requirements.
Retainer models create an ongoing partnership in which the digital agency provides regular services for a monthly fee. This leads to a deeper mutual trust, a better understanding of the start-up's business on the part of the digital agency and helps the start-up to strategically build the company.
Since all three models – hourly rates, flat rates and facebook database retainers – have advantages, a hybrid approach is often the ultimate solution.
This applies to both start-ups and already established companies.
The combination of these contracting and payment strategies enables a tailored support where start-ups can work with digital agencies on a regular basis for ongoing projects, while at the same time having the flexibility to commission specific tasks or projects as needed.
This approach leverages the strengths of each payment model and creates the foundation for a dynamic and adaptable partnership that can evolve with the startup's needs and growth phases.
We were once a start-up too - over 30 years ago. Over that time, we have helped several start-ups build their businesses and know what it takes to grow sustainably and solidly. Of course, we have to be a good fit for the start-up and vice versa. If that is the case, we can either just help with HubSpot onboarding or do much more - for example, act as an extended workbench for the start-up. Our team then replaces employees in marketing and sales that the start-up (still) lacks - for both strategic and operational tasks - via a retainer contract.