How design even influences the SEO of your entire web presence.

[Shishirgano9]

Pictures
Images break up text and have been proven to increase interaction rates. That's why they're also part of the design strategy for marketing emails.

Please note, however, that many email users keep the skype database display of images deactivated. This is their right. However, this also represents a natural limit to using images to convey the meaning of emails. It is therefore important to formulate the full meaning of the message in the body of the email.

More about legally compliant email marketing? - Click here.

If you also reduce the file size of your images to avoid longer loading times, you will be clearly up-to-date in their sensible use (also as a service for easier comprehension).

CTAs
Every email should contain a compelling call to action (CTA) that motivates readers to take action.
Choose only one CTA for each email that is relevant to the topic. Try to use the design to draw the recipients' attention to it.

It is best to place a CTA below your service promise - in technical terms, above the fold .
This is the area of ​​an email (or website) that is visible to the user without scrolling.