Video Marketing for your business
Posted: Mon Dec 23, 2024 4:04 am
In our previous article on using video content for our marketing strategy we looked at the different types of video we can use.
We tend to think that just creating entertaining content that has the potential to go viral is enough. However, while producing entertaining and viral videos is not a bad thing, this should not be your only goal.
The right way to go is to create and freight forwarder email list distribute videos following a strategy that responds to your specific marketing objectives.
Steps we follow at PGR 1- Select the purpose of your video
The first step is to identify how your video will help you achieve your key marketing goals, so you can choose the appropriate type of video based on that. If you need to build brand awareness, you can create educational videos, which at the top of the funnel help build trust. On the other hand, if your goal is to increase conversions, lean towards creating a product video that you can post as an ad on Facebook or YouTube.
When starting a video marketing strategy , you can start with just two main types of videos you would like to create. You will have time to add more types of video content later.
2- Decide where you will publish your video
Next, choose a platform to post your video on, whether it's Facebook, YouTube, or your company's website. Choose a platform that's appropriate for your audience and aligned with your content's goals. Think about the appropriate length and the formal or informal tone that your audience likes.
If possible, consider analyzing content you've already published on the same platform. Even if the top-performing content isn't a video, it will be enough to get a basic picture of your audience's preferences. Look for information about which content got the most views, reactions, and comments. Similarly, look for content that resonated the least. From that information, create guidelines about which content seems to perform best.
We tend to think that just creating entertaining content that has the potential to go viral is enough. However, while producing entertaining and viral videos is not a bad thing, this should not be your only goal.
The right way to go is to create and freight forwarder email list distribute videos following a strategy that responds to your specific marketing objectives.
Steps we follow at PGR 1- Select the purpose of your video
The first step is to identify how your video will help you achieve your key marketing goals, so you can choose the appropriate type of video based on that. If you need to build brand awareness, you can create educational videos, which at the top of the funnel help build trust. On the other hand, if your goal is to increase conversions, lean towards creating a product video that you can post as an ad on Facebook or YouTube.
When starting a video marketing strategy , you can start with just two main types of videos you would like to create. You will have time to add more types of video content later.
2- Decide where you will publish your video
Next, choose a platform to post your video on, whether it's Facebook, YouTube, or your company's website. Choose a platform that's appropriate for your audience and aligned with your content's goals. Think about the appropriate length and the formal or informal tone that your audience likes.
If possible, consider analyzing content you've already published on the same platform. Even if the top-performing content isn't a video, it will be enough to get a basic picture of your audience's preferences. Look for information about which content got the most views, reactions, and comments. Similarly, look for content that resonated the least. From that information, create guidelines about which content seems to perform best.