Embedded Offers

[robiulhasan]

Finally, Sephora has two clear call to actions.

The fist is a simple Shop Now prompt.

And the second is a personalized product recommendation widget offerin cell phone database g various Best Sellers I may be interested in.

Welcome series example email #2
Following the theme of inclusivity, the second welcome series email is all about invitation to other channels.


Welcome email #2 Subject Line
Welcome series subject line: "You're in. Connect with us @Sephora".

The subject line confirms successful enrollment in the program, and opens the invitation to connect. As we'll see, the main objective of this intermediate step is maximize touch points with the new customer.

Connect to brand channels: developing Sephora's omnichannel strategy


The main thrust of the email is to get email subscribers on additional channels.