The Data Difference:
The cost of complacency is becoming crystal clear in the small and medium-sized business (SMB) space. There’s little room for those who rest on their laurels, especially when they make up over 95% of businesses globally emerging all the time. Amid fierce and crowded competition, innovation increasingly sets apart the high performers from those struggling to stand their ground.
A nimble approach has always been critical philippines whatsapp number data for SMBs to stay relevant with customers, especially when they lack the deep pockets and market muscle of large enterprises. Hungry to differentiate from their peers and build agility, leaders in the landscape are looking to adopt the latest developments in artificial intelligence (AI). Most recently, the potential of generative AI has captured the attention of the masses with promises of surging productivity, streamlined operations, and elevated customer experiences.
But swooping in on the rewards of AI solutions relies on building mature data foundations first. After all, an AI solution is only as good as the data it’s trained on. The evidence shows that putting a solid data strategy in place helps SMBs maximize performance and revenue. A recent study by S&P Market Intelligence, commissioned by Amazon Web Services (AWS), reveals just how much SMBs have to gain by becoming more data-driven.