However there are relatively few in-depth news programs in Chinese podcasts. Mainly because media in Taiwan usually operate podcasts as one of the channels for social marketing and publicity and it is difficult to devote dedicated efforts to content planning. Therefore if they want to create in-depth content they will mainly find experts to interview news and controversial issues.
Reasons why podcasts in Taiwan are difficult to monetize. malaysia telegram data Currently the methods of placing ads in podcasts can be divided into two categories: Pre-made ads: Mention the sponsor of the program and a spoken word at the beginning end or interlude. Host-spoken ads: The host personally introduces the placed brand at the beginning. However podcasts with embedded brands are still rare in Taiwan.
The main reason is that there are not many listeners in Taiwan who are still in the stage of developing the habit of listening to podcasts and advertisers still lack this piece of performance data for reference. Therefore whether new media or self-media creators operate podcasts in Taiwan they usually do not regard rewards as their main purpose but hope to increase brand awareness or loyalty through podcasts thereby converting traffic into subscriptions or other purchasing actions.