MK does not launch advertising content in the LAL (look-alike) zone

[jarinislamfatema]

The master does not provide the ability to retarget users visiting the advertising resource .
Marketers who are engaged in manual optimization in conveyor mode often launch the automation of the Master together with the Standard tool. This way they increase the efficiency of the result of manual adjustment. But to prevent MK from eating up impressions from SC, it is necessary to work out cross-minus.

What should you ultimately prefer?
Here are 5 times when Standard Campaigns will win.

Case 1: I want to use only a specific set of Gansu cell phone number list keywords. For example, I don't want to be outbid by competing advertisers, so I need to appear first for keywords that contain the brand name.

Case 2: I need to target a narrow audience to organize a personal demonstration.

Case 3. I need LAL or retargeting targeting on Yandex Audiences.

Case 4. I can't get a stable conversion flow. Let's say my business gives only 2-3 conversions per week. My Master doesn't have the opportunity to study and work correctly.

Case 5. My campaign budget is too small, it is planned for the first test run.

In other situations, MK copes with its tasks most effectively. The universal program ensures stable conversions in any field of activity and successfully competes with campaigns created according to the Standard model.