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As we said, these contacts are ideally users interested in your offer . That is, potential or real customers. However, for a mailing campaign to be successful, it is not enough to send the same message to all your contacts: you need to personalize them a little. And this is where segmenting your audience comes into play .

Less than creating lists based on specific czech republic mobile database criteria . These can be lists by gender and age; lists based on whether the contact arrived through a landing page or another means; lists that divide users by interests or by their behavior on a page... In short, there are many possibilities. The important thing is that you can use them to personalize the emails you send in a mailing campaign, based on your subscribers.

At first glance, this seems counterintuitive. After all, wasn’t the whole point of email marketing campaigns to not just sit down and write email after email ? However, when we talk about “personalization” we don’t necessarily mean an email for each client, but rather one for each segment of your database . A real estate agency, for example, won’t send the same offers to clients in a certain city as it will to clients in a certain area.

Now, this doesn't mean that you should give up on the option of personalizing your emails as much as possible . Many email platforms have the option of automating things like the recipient's name that appears in the subject or the body of the message... And don't even mention the companies that send empty cart emails (if you use Mercado Libre, you know what I'm talking about)! However, the level of customization required ultimately depends on the type of campaign outlined and, above all, on what you want to achieve.