Main focuses of the update

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This Google Spam Update of October 2023 had certain peculiarities and approaches, penalizing or, at least, keeping an eye on the following practices:

Cloaking
Sites that display different content to search italy mobile database engines compared to users are penalized , emphasizing the need for transparency and uniformity.

Hacked websites
It focuses on declassifying sites compromised by hackers to protect the accuracy of search results and the safety of users.

Automatically generated content
In this case, the prevalence of unoriginal and low-value content is reduced , promoting authentic and useful content. This does not mean that AI-generated content is bad, but it does need to be reviewed beforehand to make it useful for the user.

Copied content
This update discourages duplication of content from other sites without adding value, encouraging the creation of original, plagiarism-free content by content creators and webmasters.

What is the expected impact on websites?
Once all these measures against the practices that we have explained previously have been applied, it is possible to detect the following results:

Reduction in visible spam – An improvement in the search experience is realized by reducing the amount of spam in the results.
SEO Tweaks – In this case, sites that employ spammy or over-optimized SEO techniques may see their rankings and traffic reduced.
To help you avoid your site getting caught in such practices and paying the consequences, we recommend some practice.